Case Study: New Website for Matthew Paul Welburn Painting and Decorating

At Pro-Digi Digital Design, we recently had the pleasure of collaborating with Matthew Paul Welburn Painting & Decorating, a family-run business with over 50 years of experience serving Whitchurch, Shropshire, and surrounding areas. Renowned for their exceptional painting and decorating services, they have traditionally relied on word-of-mouth referrals and Facebook to attract clients. Recognizing the need for a centralised online presence to showcase their services and facilitate client engagement, they approached us to design a website that would enhance their visibility and provide a comprehensive resource for potential customers.

Understanding the Client's Needs

Given their established reputation and existing branding, our primary objective was to create a website that:

• Showcased their services: Clearly presents the range of interior and exterior painting and decorating services they offer.

• Provides easy access to contact information: Ensures potential clients can effortlessly reach out for quotes or inquiries.

• Reflects their brand identity: Incorporates their existing logo and brand colors to maintain consistency and reinforce brand recognition.

Design Approach

Matthew Paul Welburn Painting and Decorating - Existing Customer Logo

1. Branding and Color Palette:

   • We utilised their existing logo, which embodies the professionalism and heritage of the business.

   • The color palette was derived from the logo, featuring a harmonious blend of traditional and inviting hues that resonate with their craftsmanship and appeal to a broad clientele.

2. Typography:

   • We selected clean and legible fonts that convey professionalism and are easy to read across various devices.

   • Headings were styled to be prominent, guiding visitors through the content seamlessly.

3. Layout and Navigation:

   • The website features a straightforward layout with a clear navigation menu, allowing users to effortlessly explore the Home, Services, and Contact pages.

   • The homepage immediately introduces visitors to the business, highlighting their experience and commitment to quality.

   • Service offerings are detailed with accompanying visuals to provide a comprehensive understanding of their work.

4. Visual Elements:

   • High-quality images of past projects are showcased to demonstrate their expertise and attention to detail.

   • Testimonials from satisfied clients are prominently displayed, reinforcing trust and credibility.

Functionality

• Responsive Design: The website is fully responsive, ensuring optimal viewing and interaction across a wide range of devices, from desktops to smartphones.

• Contact Accessibility: Contact information is readily accessible on every page, with a dedicated Contact page featuring a user-friendly form for inquiries, as well as direct phone and email links to facilitate immediate communication.

  
  

Matthew Paul Welburn Painting and Decorating Website by Pro-Digi Digital Design viewed on a Laptop and Mobile device

Outcome

The completed website serves as a centralised hub for Matthew Paul Welburn Painting & Decorating, effectively showcasing their services and making it easier for potential clients to learn about their offerings and get in touch.

By maintaining brand consistency through thoughtful design choices in color, typography, and layout, we have created an online presence that reflects their esteemed reputation and commitment to quality.

We invite you to explore the website at www.matthewpaulwelburn.co.uk to see the results of this collaboration.